Social Media Manager
Girls Preparatory School
Chattanooga, TN
About Girls Preparatory School
The mission of Girls Preparatory School (GPS) is to inspire each girl to lead a life of integrity and purpose by engaging her mind, cultivating her strengths, and nurturing her self-confidence and respect for others. Currently, 130 faculty and staff serve approximately 500 girls in grades 6–12 with a college preparatory curriculum and a rich and varied cocurricular program.
GPS prioritizes healthy connections and relationships, fostering a culture where each girl is known, heard, and empowered to use her voice. This culture of acceptance and belonging nurtures and lifts her up in mind, body, and spirit so that she can find her place and discover her potential with confidence and joy for dynamic engagement in a rapidly changing world.
To apply, interested candidates should submit a single PDF document with the following included:
CV/Resume & 3 Professional References
Cover letter that details your interest in the role and qualifications for the position
Please also include in your cover letter 3 links to independent school social media accounts that you believe effectively capture the brand and culture of the school in a compelling way.
Please briefly explain how you believe each school achieves this.
A link to a portfolio of your work or links to accounts you manage presently.
Position Summary
Girls Preparatory School seeks a strategic and creative Social Media Manager to develop, execute, and manage the school’s social media presence across platforms. As a key member of the Marketing and Communications team, this individual will shape the digital voice of GPS through compelling, mission-driven storytelling that reflects the school’s values and elevates its people, programs, and purpose.
This role requires a nimble communicator who understands the power of social media to build community, foster engagement, and amplify the GPS brand to internal and external audiences. The ideal candidate has a keen eye for detail, thrives in a fast-paced, collaborative environment, and brings both strategic vision and hands-on execution to the school’s evolving digital storytelling efforts.
This is a 12-month, full-time position and is eligible for benefits. Occasional evening and weekend duties will be required.
Duties and Responsibilities
Develop and implement a comprehensive social media strategy that aligns with the GPS mission, brand, and strategic priorities;
Manage day-to-day posting, monitoring, and engagement across all platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms as needed);
Create and curate timely, engaging, and visually compelling content that celebrates GPS student life, culture, academic programs, traditions, alumnae, faculty excellence, and institutional milestones;
Partner with Admission, Advancement, athletics, arts, and academic departments to develop targeted campaigns and content that inspire connection and drive engagement;
Collaborate with the Director of Creative Strategy to capture, edit, and share photo and video content for social use;
Maintain a dynamic content calendar that integrates evergreen posts, seasonal campaigns, and organic coverage;
Monitor platform analytics and performance to evaluate effectiveness and guide decision-making;
Regularly report metrics and insights to the Director of Marketing & Communications;
Stay current on social media trends, tools, algorithms, and best practices relevant to educational institutions and Gen Z audiences;
Ensure all content is consistent with the school’s brand standards, professionalism, tone, and mission;
Serve as the school’s social media voice during crisis or urgent communications, working in close coordination with school leadership as needed;
Attend and capture key school events (including occasional evenings and weekends) to share the GPS experience in real time; and
Support faculty, staff, and student leaders in appropriate and effective social media usage and representation.
Qualifications
Bachelor’s degree required; significant coursework or a degree in communications, marketing, journalism, media studies, or a related field is preferred;
Minimum 2 years of professional experience managing social media for an organization; experience in a school or nonprofit setting is a plus;
Demonstrated expertise in developing, scheduling, and publishing content across major platforms;
Strong writing and editing skills with a creative and concise voice tailored for digital audiences;
Proficiency with visual content tools such as Canva, Adobe Creative Suite, or similar platforms;
Familiarity with content performance metrics and social media analytics tools;
Understanding of brand management and content strategy;
Collaborative mindset with excellent interpersonal skills and a strong appreciation for the mission of GPS;
Ability to manage multiple projects and deadlines while maintaining attention to detail; and
Experience with web content management systems (e.g., Finalsite) and scheduling tools (e.g., Basecamp, Monday, Blackbaud) is helpful but not required.
It is the School’s policy to provide equal employment opportunity to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, or disability or any other characteristic protected under federal, state, or local anti-discrimination laws. It is the intent and resolve of the School to comply with the letter and the spirit of the law in the implementation of all facets of equal opportunity. The School’s equal employment opportunity practices extend to recruitment, hiring, selection, compensation, benefits, transfer, promotion, training, discipline, and all other terms, conditions, and privileges of employment.
All employees are responsible for complying with the School's equal employment opportunity policy.
Interested and qualified applications, please click
here to apply.