Bilda Small, Chief Enrollment and Communications Officer

Bilda Small, Chief Enrollment and Communications Officer

For more than 25 years, Bilda Small has worked with organizations in the for- and non-profit sectors on marketing and communications strategies. She joined GPS in 2014 after an 18-year career at Unum in marketing communications and market development. In her last role at Unum, she served as Assistant Vice President of Hispanic Markets, where she directed an extensive initiative to extend the company’s philosophy of caring to Spanish-speaking customers at every key service touchpoint.
For more than 25 years, Bilda Small has worked with organizations in the for- and non-profit sectors on marketing and communications strategies. She joined GPS in 2014 after an 18-year career at Unum in marketing communications and market development. In her last role at Unum, she served as Assistant Vice President of Hispanic Markets, where she directed an extensive initiative to extend the company’s philosophy of caring to Spanish-speaking customers at every key service touchpoint.

After five years at GPS, she expanded her role to serve as Chief Enrollment and Communications Officer. In this position, Small oversees the admission and marketing communications departments. The synergy created by the combination of these functions expands the school's ability to build the admission pipeline strategically and make stronger and more meaningful connections with families.

Small’s experience includes market analysis, strategic planning, consumer behavior, consumer advocacy, and designing a consumer experience from educational marketing collateral to the customer journey. She has extensive experience in talent development and the management of in-house creative teams.

A graduate of the University of Central Florida, Small is also an Addy Award winner and in 2014 was named one of the top five Latina Executives of the Year by LATINA Style magazine. In 2015 she was the La Paz Latina Leader of the Year recipient. She has served on the board of Girls, Inc. and La Paz Chattanooga. She says, “I am fascinated by a school where girls gain confidence and learn how to respect themselves and others. At GPS, all adults, all resources, all efforts are invested in helping them become their best selves. That is powerful and lifechanging!”
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